Mythbusting in the Social Media Echochamber

Marketing Directions: There is more than one right choiceAs a marketer it may be difficult to believe, but marketing is not a business objective.

Marketing must maintain or advance the business in order to be valuable and there is no single right way to do this.

Unfortunately, when ideas need to be encapsulated in 140 characters or forced into a list post template, marketers end up talking about a path instead of how to select the right path or uncover new innovative solutions. [Read more…]