Google Analytics Is Underreporting Results from Twitter

Question MarkB2B marketers are undervaluing Twitter’s contribution to their business.

That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming), but it’s true. It is happening because web analytics packages are dramatically underreporting traffic from Twitter.

How many leads came from Twitter? How many website visits? How many purchases? When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. [Read more...]

How To View Any Profile On LinkedIn

LinkedIn_LogoI’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information.

LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections.

Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account.

Here is an example using Eric Cantor, a Congressman from Virginia that I don’t share any groups with and isn’t a connection. Searching in LinkedIn, this is all I was able to see of his profile: [Read more...]

8 Tips for Evaluating B2B Online Advertising Opportunities

Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. But how do you evaluate new potential publishers you are not familiar with?

Of course, you can look at each publisher’s own audience profile and costs (and you should), but don’t stop there.

Here are eight ways to dig a little deeper and determine if an online publisher is a good potential match for your campaign, again using only free tools and a bit of creativity. [Read more...]

Pinterest: How To See Who Pins Your Content & How Much Traffic They Drive

Reese's Cups in Magnifying GlassThe latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic.

Fortunately for marketers, Pinterest is one of the easiest platforms to track.

Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Here is how to get the same information about Pinterest, even if you aren’t using Pinterest. [Read more...]

It’s 10:00 PM. Is Your Content Where It Belongs?

Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen.

The problem is, advertisers often do not know where their ads are running. Increasingly, marketers don’t know where their content is either.

B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites.

Here are two examples and four steps you can take to protect your content. [Read more...]