5 Key Elements of Modern Inbound Marketing

Last week, I made the case for a new definition of inbound marketing, or as Michael Brenner (@brennermichael) called it in the comments, a “call to arms” for inbound marketers.

The new inbound marketing definition: Be found through the recommendation of others and delight everyone that finds you.

As inbound marketing evolves, the components also need to change. Traditionally, inbound marketing has been functionally defined as the combination of search, social and content. However, these components are not enough for inbound marketers to excel in today’s environment.

This is what modern inbound marketing looks like: [Read more...]

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Google+ for SEO? Don’t Focus on Your Brand Page!

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits.

Multiple articles point to brand pages as the solution. Publications from mainstream (Mashable wrote “get your Google+ brand page into as many influential people’s circles as possible“) to niche (HelloBloggerz.com wrote “brands need to invest more time into promoting their Google Plus brand pages“) are misleading marketers.

The problem is, Google+ Brand Pages are not the ticket to SEO success. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+. [Read more...]

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Five Step Guide: Gaming Google for the Long Term

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Wow.

Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. So how do you keep up with all the changes Google makes?

Focus on the one thing Google is focused on. [Read more...]

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