Last week, I made the case for a new definition of inbound marketing, or as Michael Brenner (@brennermichael) called it in the comments, a “call to arms” for inbound marketers.
The new inbound marketing definition: Be found through the recommendation of others and delight everyone that finds you.
As inbound marketing evolves, the components also need to change. Traditionally, inbound marketing has been functionally defined as the combination of search, social and content. However, these components are not enough for inbound marketers to excel in today’s environment.
This is what modern inbound marketing looks like: [Read more...]
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Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Wow.
I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at 
