Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches (announcement). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it.
For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content. I often hear marketers say their older content is still relevant. However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content. [Read more…]