Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits.

Multiple articles point to brand pages as the solution. Publications from mainstream (Mashable wrote “get your Google+ brand page into as many influential people’s circles as possible“) to niche (HelloBloggerz.com wrote “brands need to invest more time into promoting their Google Plus brand pages“) are misleading marketers.

The problem is, Google+ Brand Pages are not the ticket to SEO success. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+. [Read more…]