B2B Marketing’s Measurement Problem

New B2B Buying ProcessNo one makes a million dollar decision based on one white paper, one email or one Google search.

The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input.

It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? [Read more...]

Like this post? Subscribe to be notified of future posts!

Give Us Freedom! Lessons for Corporate America

American Flag

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our nation’s founders fought to enshrine the freedom those early settlers came in search of when our nation was formed.

The formation of our country illustrates what happens when people are not allowed to pursue a course they firmly believe in. [Read more...]

Like this post? Subscribe to be notified of future posts!