Advertising, Big Data, and Google’s Moves To Own It All

Google LogoGoogle just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. But before we look at how they are related, two background points are key.

1. When it comes to online advertising revenue, no one is bigger than Google. Not even Facebook comes close.

2. Online advertising companies that use big data in advertising are today’s market darlings. RocketFuel’s successful IPO last week underlines the value the market is putting on these companies.

Google wants to be both. [Read more...]

Are Machines the Future of Marketing?

Watson on JeopardyThe idea that someday the CEO or Head of Sales will click a few buttons to set objectives, budget and timing and a machine will create and execute a marketing plan seems pretty far-fetched.

When IBM’s Watson can tackle healthcare issues, marketing advice from machines doesn’t seem so unlikely anymore.

As marketers, we will soon be the managers of the machines that are managing our marketing. Are you ready? [Read more...]