4 B2B Marketing Myths

The B2B marketing community has become so focused on the journey they have lost sight of the destination.

The purpose of B2B marketing is not leads, relationships, content or branding. Social media, mobile, search and local are all irrelevant at the end of the day.

This focus on the day-to-day marketing and business activities has given rise to a number of B2B marketing myths. [Read more…]