B2B Email Lists: How Publishers Use (or Abuse) Your Email

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions.

B2B email lists also still command high rental rates ($300+ CPMs are very common). Both directly or indirectly, email continues to be an important vehicle for B2B publishers.

But when you rent an email list, purchase an ad in an email newsletter or run a lead generation program with a publisher, do you know how much the publisher has used (or abused) their email list? [Read more...]

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Content Syndication Options for B2B Lead Generation

Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers.

Definitions:

  • Content syndication refers to distributing content through publishers and requiring registration in order to capture contacts.
  • Leads in this post refer to contacts captured through a registration form, in line with the way B2B publishers label their programs.

As demand for B2B lead generation programs increases, new providers are springing up, sporting slick new websites, massive email databases, lower costs and brand new approaches.

As the landscape changes, here are some of the benefits and drawbacks [Read more...]

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QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise, the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi).

If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. However QuinStreet may be a newer name.

Here is how QuinStreet introduces themselves on their website: [Read more...]

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