I was sitting in a conference hall and everyone around me had a smartphone, tablet (often with a keyboard) or laptop out.

The title on a sponsors flyer on the table caught my attention. I really did want to look them up at the break and learn more. But when I looked closer, my only option was a QR code. To use it, I needed to set my laptop aside, pull out my phone, scan the URL, and then use a tiny screen. When my laptop was open and ready for more comfortable viewing.

Marketers, stop it! Yes, QR codes can offer a convenient alternative to URLs or contact information, but stop making these QR code mistakes. [Read more…]