B2B Marketing and the Cheap Tchotchke Mistake

At a recent conference, I returned to my room to a bag full of tchotchkes from sponsors. Most went straight into the trash.

Filling my hotel room with cheap junk is not a good way to make me think fondly of you or your product.

When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. Your marketing will be seen as an indicator of the quality of your marketing service. [Read more...]