A Simple Trick To Improve Your LinkedIn Campaign Performance

If you are a B2B marketer, you are paying attention to LinkedIn. You almost can’t ignore it today.

LinkedIn has become a powerhouse media company for B2B marketers, from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. Not to mention the targeting data (but we’ll come back to that). [Read more…]

Optimizing Digital B2B Marketing Campaigns

Plans are carefully laid. The creative is impactful. The content is compelling. The media surrounds your audience. Search, social and email are integrated in support of the overarching program. But the results are not there.

Your plan is the result of your passion. When someone says it isn’t performing, it is nearly a personal affront, but it shouldn’t be. Doing something that doesn’t work is learning. Continuing to do something that doesn’t work is lunacy.

Let’s skip past setting goals and establishing your metrics. If you are still struggling with this, there are numerous good articles available. When should you optimize your campaign? When are you certain that making a change is better than waiting it out? [Read more…]