Top 3 Media Buying Mistakes B2B Marketers Make

Wrong Way -- B2B Marketing Mistakes

Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations.

Toby HudsonToby is one of those guys. You probably don’t know Toby, but maybe you should. He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among others). Like many of the people I work with at publishers, Toby works on more programs in a month than many of us work on in a year and that position gives him first hand insight into what is working, and what isn’t, at scale. [Read more…]

5 B2B Marketing Mistakes That Are Hard To Avoid

Marketing Mistakes: But it looked like a good decision!The hardest mistakes to avoid are the ones that initially look like the right decision.

We all make mistakes. Sometimes you can see them coming, other times you only see them in hindsight unless you already know what to look for.

What mistakes should you see coming? Here are five mistakes that often don’t look like mistakes until after all is said and done, pulling from my own (regrettable) experiences. [Read more…]

Three B2B Marketing Mistakes from Kim Kardashian’s Wedding

The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for.

Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. Each of these problems is familiar, and examples are included with each mistake. [Read more…]