The One Thing Every Marketer Must Do

QuestionsQuestion everything you hear, see or read.

Yes, everything.

  • Everyone has a bias.
  • Everyone applies their own spin.
  • Everyone has something to sell.

The only thing you can rely on is your own understanding and knowledge, developed through your own investigation and experience. [Read more...]

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Inbound Marketing: A Square Peg in a Round Hole?

square-peg-round-hole-21Two weeks ago, I wrote Just Say NO to Marketing Advice. Inbound marketing is a great example of popular marketing advice and it may makes sense for most marketers. But it doesn’t make sense for all.

Most B2B marketers are not providing pure commodity products, even in commodity markets. Every company is looking to differentiate by meeting specific business needs. But as this story illustrates, that doesn’t mean inbound marketing or other modern marketing tactics are always good advice. [Read more...]

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