B2B Marketing, Digital Media and Marketing Strategy
If you torture the data long enough, it will confess to anything.
One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured.
When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? Short of dismissing all of the data presented (a good idea, but not realistic for most of us), these five methods will be a good starting point. [Read more…]
“Overall, a 30% increase in positive Tweets is four times more effective in driving sales than a 30% increase in existing above-the-line advertising.”
That is an impressive statistic, quoted directly from a Twitter infographic and attributed to a study by Deloitte. With the inclusion of a big name audit and consulting firm doing a study of 100 different game releases, it has all of the marks of credibility.
Unfortunately, it isn’t true. [Read more…]