B2B Marketing, Digital Media and Marketing Strategy
Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list.
So should you rent, buy or build an email list? How much do the different options cost and when are they most appropriate? This guide will get you started. [Read more…]
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The email list rental business is suffering, and no wonder. EmailExpert posted “We WILL Share Your Email Address” a few weeks ago, after receiving an email from Kodak, modifying the original permission received and notifying recipients that Kodak will begin sharing email addresses with other Kodak companies.
I was floored when I first read this. Kodak had a complete disregard for its relationship with the customer. Unfortunately, I understood how they landed there. Email is probably one of the most cost-effective channels for Kodak, and this allowed Kodak to quickly expand its email marketing. While all major marketers should understand email today, email is Kodak’s marketing, not their core business.
A few days ago, I was shocked to find, in my spam folder, a similar email [Read more…]