Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence.
It is no secret, as a marketer you want to influence purchases. You use advertising, content marketing, PR, and the influencer programs Klout wants to sell, to change perceptions and purchasing behavior.
But what would happen if Klout achieved this goal and every person became more influential? How would it impact you as an individual and as a B2B marketer? [Read more…]