B2B Marketing, Digital Media and Marketing Strategy
![[Clock] You Have Time. [Calendar] Do You Have Time?](http://b2bdigital.net/wp-content/uploads/2012/05/The_Missing_Ingredient_in_Social_Media_Marketing-300x270.png "The Missing Ingredient in Social Media Marketing")
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You are ready for social media. You have staff, tools and resources. You have a clear strategy, well-defined goals and an execution plan. You have executive support.
But how long will it last? How long will you have the resources and support you need?
Your social media program needs time. [Read more...]
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Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn.
Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. [Read more...]
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In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts (source). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm.
For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. Consistent discounts and promotions erode your pricing power; preference increases your pricing power. [Read more...]
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This should be a call to ensure you measure your social media activities, and to measure them correctly.
One of the challenges of measuring social media ROI is the return comes in many different forms. As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. Most companies quickly implement traditional media measurements, slightly adapted for social media.
Before you continue, ask the following questions: [Read more...]
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I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.
Views expressed are my own.
