The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content).
So what if you could be a content marketer without actually creating content? Hallelujah! All your problems are solved!
Enter curation, the glittering solution for today’s content marketers.
On the surface curation sounds perfect. Publish or share carefully selected content created by others with your clients and prospects. By consistently and carefully curating over time, become the source your audience looks to for the news and information that matters to them. [Read more...]