You know millions of people saw your content. But do you know the answer to the more important question: why did they take the time to read it or watch it?

• It isn’t because it was widely shared on Twitter or LinkedIn.
• Your SEO program didn’t make them read it.
• A content promotion program didn’t make it suddenly appealing.
• Triggered emails gave them a link but didn’t make them click or spend their time with it.

These are ways people find your content, and without them your content marketing would fail.

But these are not the reasons someone chose to spend their time with your content. [Read more…]