Integrated marketing is hard.
Every single marketing touchpoint should be working together. Executed well, it is a great example of 1 + 1 + 1 = 5.
However, integrated marketing isn’t an exact science, there is not a simple litmus test that tells you if your marketing is integrated. Often it is easier to spot the signs your marketing is not integrated.
So with that, here are five signs that your marketing is not integrated. [Read more…]