B2B Lead Generation: The Cost of Publisher Programs

B2B Lead Generation Cost [Infographic Thumbnail]Need leads? It will cost you. Between $35 and $65 per registration according to statistics recently published by Madison Logic. And that is if you are just targeting a broad function, like “marketing” or “technology.”

Do you want a specific industry? Level of seniority? Geography? The more targeting you need, the more expensive those leads become. That’s a safe rule of thumb, and the data from Madison Logic bears it out (stats in the infographic below).

Over a series of three articles on B2B lead generation, we will look at types of programs or providers, how to measure the success of publisher lead generation programs and things you can do to improve the results from your programs. [Read more…]

Five Biggest Infographic Mistakes Marketers Make

It seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential.

Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead.

Here are 5 of the biggest infographic mistakes marketers make with an example of each. [Read more…]

The Most Dangerous Opinion in Marketing: Yours

How does your opinion influence your marketing activity?

  • Has your opinion ever biased your creative selection?
  • Has your personal experience with social media increased your perception of its marketing value?
  • Do your watching and reading habits influence the publishers you advertise with?

[Read more…]