Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week.
It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member.
Then what? How do you use the value of a like, follower, circler, or similar to improve the value of your marketing and your business? [Read more...]