Inbound marketing is a clear trend in B2B marketing. In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015.
What are the key challenges to B2B inbound marketing, how does inbound marketing change the type of content B2B marketers need to create and what tools are critical to inbound marketing?
These are some of the questions discussed during #B2Bchat on March 15, and I had the privilege of moderating. Here are my key takeaways from the discussion. [Read more…]