In the future, marketing must be valuable. But that isn’t enough.

Earlier this week, Michael Brenner outlined the future of marketing, drawing from last fall’s future of advertising article in Fast Company. It is a great perspective. The question is, how do you accomplish it? How do you, as Michael said, “create communities of customer advocates and evangelists”?

There are three principles to excel in the future of marketing that Michael presented and create the advocates and evangelists [Read more…]