LinkedIn: Do New Offerings Make It the King of B2B?

Picture of a Lion at the Oregon ZooIf you are in B2B advertising, you cannot ignore LinkedIn. With great reach (#22 US site in January 2013 according to ComScore), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising.

So when LinkedIn introduces a new advertising option, as a B2B advertiser, you need to pay attention. Here are two new offerings LinkedIn introduced in the last quarter that seem to have slipped under the radar of most B2B marketers. [Read more...]

The Most Dangerous Opinion in Marketing: Yours

How does your opinion influence your marketing activity?

  • Has your opinion ever biased your creative selection?
  • Has your personal experience with social media increased your perception of its marketing value?
  • Do your watching and reading habits influence the publishers you advertise with?

[Read more...]