Mythbusting in the Social Media Echochamber

Marketing Directions: There is more than one right choiceAs a marketer it may be difficult to believe, but marketing is not a business objective.

Marketing must maintain or advance the business in order to be valuable and there is no single right way to do this.

Unfortunately, when ideas need to be encapsulated in 140 characters or forced into a list post template, marketers end up talking about a path instead of how to select the right path or uncover new innovative solutions. [Read more...]

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9 Marketing Words That Have Lost Their Meaning

Thought Leadership Marketing ComicThe following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean.

Otherwise, we may hear you, but we will think you mean something completely different. [Read more...]

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