B2B Marketing, Digital Media and Marketing Strategy
As a marketer it may be difficult to believe, but marketing is not a business objective.
Marketing must maintain or advance the business in order to be valuable and there is no single right way to do this.
Unfortunately, when ideas need to be encapsulated in 140 characters or forced into a list post template, marketers end up talking about a path instead of how to select the right path or uncover new innovative solutions. [Read more...]
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The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean.
Otherwise, we may hear you, but we will think you mean something completely different. [Read more...]
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I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.
Views expressed are my own.
