An Inconvenient Truth: Your Advertising is Invisible

A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on.

With this has come a new wave of quality control issues for online advertisers. According to recent research from ComScore, 31% of banner ads don’t ever have the chance to be seen.

So how many banners really go unseen? Here is a summary of 2011 online advertising in the US, based on data from ComScore: [Read more…]

Facebook Is Bigger than the Numbers

Facebook is set to pass Yahoo in 2011, capturing 21.6% of all US online display dollars, according to eMarketer. The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it.

However, 21.6% doesn’t tell the whole story. Facebook is even more important to marketers. Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps.

As a platform, an ecosystem and a media property, Facebook is now second only to Google in its importance to media and marketing.