Businesses turn to marketing to drive revenue, but are you really ready?

Before investing in marketing you must ensure other key areas of your business are ready first.

• Your Product or Service. If your offering isn’t ready for the market, your marketing will not solve your problems.
• Your Sales Organization. If your sales organization is not ready to sell your new offerings, your marketing will not solve the problem.

Sales Readiness

If marketing is driving demand for a new offering but sales is not ready to close on opportunities, the immediate impact of your effort will be lost. The impact doesn’t stop there, the lost credibility also hurts future opportunities. [Read more…]