Are Machines the Future of Marketing?

Watson on JeopardyThe idea that someday the CEO or Head of Sales will click a few buttons to set objectives, budget and timing and a machine will create and execute a marketing plan seems pretty far-fetched.

When IBM’s Watson can tackle healthcare issues, marketing advice from machines doesn’t seem so unlikely anymore.

As marketers, we will soon be the managers of the machines that are managing our marketing. Are you ready? [Read more...]

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