Balancing Inbound Marketing and Outbound Marketing

Join #B2BChat on Twitter every Thursday at 8:00 PM EasternInbound marketing has captured the attention of B2B marketers, and no wonder. According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing.

However, opinions and knowledge of inbound marketing vary widely among B2B marketers.

Dan Hanssel (@dannyhanssel) moderated a recent #b2bchat discussion on Twitter that tackled some of these issues. The result was not only some good advice for marketers, but also a window into the varying opinions marketers hold about inbound marketing, testing, budget allocations and more. [Read more…]

B2B Sales and Marketing Integration

Join #B2BChat on Twitter every Thursday at 8:00 PM EasternLast week Danny Hanssel (@dannyhanssel) us as the guest moderator and leader for #B2Bchat. Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing.

As always, the #B2Bchat participants shared a range of perspectives from both sales and marketing experiences. The variety of responses and the disagreements among participants on reporting structures, aligning goals and the best approach to training is its own additional insight into each of the questions. Clearly, sales and marketing have a long way to go in order to be fully aligned if marketers can’t even agree on the best approach! [Read more…]