Inbound marketing has captured the attention of B2B marketers, and no wonder. According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing.
However, opinions and knowledge of inbound marketing vary widely among B2B marketers.
Dan Hanssel (@dannyhanssel) moderated a recent #b2bchat discussion on Twitter that tackled some of these issues. The result was not only some good advice for marketers, but also a window into the varying opinions marketers hold about inbound marketing, testing, budget allocations and more. [Read more…]