As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere.
But what about those hidden gems, the people that don’t post frequently, will still have a conversation and don’t seem to always share the same thing or spout the same idea? They will add the variety and perspective your Twitter stream just may be missing.
Here are 15 hidden gems B2B marketers should be following. They cross a range of topics, but all focus on B2B directly or add perspectives I’ve consistently found valuable for B2B. Nearly all of them will engage in a discussion on Twitter and not just broadcast the same links you already see from everyone else. [Read more…]