Is your strategy and organization up to the task?
Content marketers need to deliver results in an environment that is constantly changing.
Faced with these constant changes, content marketing can either devolve into a series of reactionary random acts of marketing or take the changes in stride.
The difference comes down to your content marketing strategy and your marketing organization. A solid content marketing strategy lets you keep your eye on the ball and a solid marketing organization lets you keep all of the balls in the air, smoothly juggling the changes happening around you. [Read more…]