Unsubscribing should be easy!
Let’s face it, email is convenient, but sometimes email marketing sucks. Today’s business buyers are flooded with email they do not want and it seems cannot get rid of.
The problem is, publishers and marketers rely heavily on email. In order to keep their subscriber counts high and continue getting their message out through email, they make unsubscribing an ardous process.
Here are four examples of unsubscribe process that tell your audience you don’t care what they want, as long as they stay on your email list. [Read more…]