Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen.
The problem is, advertisers often do not know where their ads are running. Increasingly, marketers don’t know where their content is either.
B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites.
Here are two examples and four steps you can take to protect your content. [Read more…]