We have all seen the lackluster corporate blog. Some days, I wonder what went wrong. Others, I wonder why they thought they could get it right.
Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs.
However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. Too often, it is clear they made one (or more) of these mistakes. [Read more...]
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