7 Blogging Mistakes B2B Marketers Make

Blog KeysWe have all seen the lackluster corporate blog. Some days, I wonder what went wrong. Others, I wonder why they thought they could get it right.

Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs.

However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. Too often, it is clear they made one (or more) of these mistakes. [Read more...]

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When Measurement Misleads: A Lesson From Triberr’s Downtime

I’ve have been using Triberr for about two months. Last week, Triberr was down for upgrades. All of a sudden, my posts, normally shared by 25 to 30 tribe members, didn’t have any automated support.

What’s Triberr? It’s a platform for forming tribes of bloggers that support each other by tweeting the posts of other tribe members.

Over the last month, the traffic here from Triberr has steadily increased. I was hooked on the numbers and started to see the increasing traffic numbers as success. But it wasn’t my success, it was Pam Moore’s and Michael Brenner’s success. I was simply fortunate to have been invited into their tribes.

Suddenly, despite the warnings I give others, it happened to me. I was focused on the metrics and forgot why I started blogging. I let measurement trump purpose. [Read more...]

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