Online Marketers are Creepy, but they don’t have to be! Last week, I shared the results of an informal survey about banner ads promoting a site or product you recently viewed. More than 90% of the people I spoke with had a distinctly negative view of these ads and the few that liked them were marketers.
However, retargeting does not need to make online marketers creepy. Here are 7 points to keep retargeting from turning you into a creepy marketer. [Read more…]