QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise, the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi).

If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. However QuinStreet may be a newer name.

Here is how QuinStreet introduces themselves on their website: [Read more…]