Good data is essential for B2B marketing organizations to excel. Sirius Decisions research indicates that good data can increase revenue driven through marketing by 70%. It isn’t hard to believe, just ask any B2B marketer that has tried marketing to a bad prospect list.
Despite the positive impact data can have, B2B marketing organizations have been slow to embrace new sources and types of data.
In a recent #B2Bchat about new data available for B2B marketers, participants shared a number of concerns or barriers to using new data. [Read more…]