Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion. We don’t need to stop using the phrase, we need to start using it right.
The problem is thought leadership has become a catchall for any marketing that includes content. Unfortunately, looking back, it isn’t surprising that this happened.
Here are four of the underlying problems that created the situation. [Read more…]