Content Syndication Options for B2B Lead Generation

Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers.


  • Content syndication refers to distributing content through publishers and requiring registration in order to capture contacts.
  • Leads in this post refer to contacts captured through a registration form, in line with the way B2B publishers label their programs.

As demand for B2B lead generation programs increases, new providers are springing up, sporting slick new websites, massive email databases, lower costs and brand new approaches.

As the landscape changes, here are some of the benefits and drawbacks [Read more…]

Buying B2B Email Marketing Lists: Challenges and Recommendations

Email email emailBuying email marketing lists. It makes many think of the spam emails selling a database of millions of top executives.

The challenge with buying email marketing lists is you cannot easily judge quality until after you buy and few marketers understand the email list market.

This makes selling email marketing lists in particular fertile ground for scammers and many marketers have been burned by bad email lists. Telling the difference between good and bad providers can sometimes be difficult, as Welcome to the Murky World of Email List Sales outlined now more than three years ago. [Read more…]