Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know:
If someone offers to sell you an opt-in email list, don’t even respond. Just walk away.
It’s that simple. [Read more…]
B2B Marketing, Digital Media and Marketing Strategy
Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know:
If someone offers to sell you an opt-in email list, don’t even respond. Just walk away.
It’s that simple. [Read more…]
Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers.
Definitions:
As demand for B2B lead generation programs increases, new providers are springing up, sporting slick new websites, massive email databases, lower costs and brand new approaches.
As the landscape changes, here are some of the benefits and drawbacks [Read more…]
Buying email marketing lists. It makes many think of the spam emails selling a database of millions of top executives.
The challenge with buying email marketing lists is you cannot easily judge quality until after you buy and few marketers understand the email list market.
This makes selling email marketing lists in particular fertile ground for scammers and many marketers have been burned by bad email lists. Telling the difference between good and bad providers can sometimes be difficult, as Welcome to the Murky World of Email List Sales outlined now more than three years ago. [Read more…]