Are Machines the Future of Marketing?

Watson on JeopardyThe idea that someday the CEO or Head of Sales will click a few buttons to set objectives, budget and timing and a machine will create and execute a marketing plan seems pretty far-fetched.

When IBM’s Watson can tackle healthcare issues, marketing advice from machines doesn’t seem so unlikely anymore.

As marketers, we will soon be the managers of the machines that are managing our marketing. Are you ready? [Read more...]

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Recommending Content and Automated Sharing of Content

You find a great blog, read regularly, and tweet or share everything posted. So why not automate sharing what you already share, and get a few minutes back each day?

On the surface, it seems logical. However, if you are using automation, it likely is having side effects.

  1. Automation has made your algorithm, primarily your selection of sources, more important than the content itself.
  2. You share more than you used to. I follow people that, with the addition of automation tools, now share more content than I have time to read, even if they were my only content source.
  3. It has disconnected you from your best content sources. Your time savings are from spending less time reading, considering or commenting on content from the best sources, those you are willing to automate. The simple act of sharing is a minimal time savings.
  4. Your sharing does not include a comment or note that adds context for your audience. The comment or note improves the recommendation, helping your audience see what content is right for them.

[Read more...]

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