The One Thing Every Marketer Must Do

QuestionsQuestion everything you hear, see or read.

Yes, everything.

  • Everyone has a bias.
  • Everyone applies their own spin.
  • Everyone has something to sell.

The only thing you can rely on is your own understanding and knowledge, developed through your own investigation and experience. [Read more...]

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Just Say No to Marketing Advice

All Marketing Advice Should Include a Disclaimer

Your strategy is your direction; it should never be prescriptive. The strategy you develop should be unique to your business, an outgrowth of the challenge or opportunity you are facing and the environment surrounding your target audience.

The problem is, marketing advice is prescriptive. It may sound important and be delivered with authority, but it is still prescriptive. Here are examples of marketing advice I have recently come across (or even written): [Read more...]

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