http://www.marketo.com/worksheets/worksheet-are-you-ready-for-marketing-automation/

But for customers who aren’t in front of the computer or smartphone – reading email and participating in social media – marketing automation doesn’t seem to be the magic solution.

There are many industries where high-touch, face-to-face connections and still interactions make all the difference. Not everything can be automated (yet).

You can email me at evaz at ibamails.com with your exact requirements. You can narrow it down to targeting companies and contacts by revenue size, employee size, decision makers, specific geography and more. I’ll even provide you with a sample as a tester before making any purchase.

Best,
Ethan.

I have links under my bio in the right rail for LinkedIn, I’ll connect as long as you send an intro note so I know we exchanged comments here.

There are a lot of publishers selling leads today that you could look to as an example. Quinstreet is a good example of a publisher that covers a pretty broad range of markets and offerings.

As you can tell from the post, I’m a fan of using content programs for lead generation. It also tends to be profitable for publishers because you have a lot more control over how to promote the content, essentially letting you optimize to the best yield for you as the publisher.

I’d be happy to connect and talk more. I’d also recommend reading my post on lead generation versus demand generation. In response to your statement that B2B marketers should be focused on lead generation, I believe demand generation is actually the more important consideration for most today (and why I believe content should be part of the solution).

http://b2bdigital.net/2012/02/16/lead-generation-is-crippling-demand-generation/

Thanks for the comment, hopefully we can connect!

Thanks Maureen!

Thanks for the great addition!

Good post although I was looking more to all forms of lead gen, but I like your approach.

I, too, am a publisher-to-be for an online version of an area business publication that thrived as a tabloid for over 20 years in our area (my friend retired w/o telling me but we acquired the name–ha!)

When we launch, we are looking to develop a campaign for sponsored content as part of our lead-gen offering, although my current tech guy isn’t too thrilled with it.

As a crusty old marketer more than a sales guy since the early 1970s, I aim to feed my vent that lead gen should be honored more than advertising by all businesses–especially B to B. (I cut my teeth on direct mail lead gen in the 1970s, but really haven’t hardly a clue for digital. That’s why I have to share my platforms and income!)

Do you know of an all-in-one resource for local business lead-gen as to how to to actually selling leads and lead websites?

Also, I notice you don’t include LinkedIn as a contact. Is there a reason for that? Inquriing minds want to know!

Best regards,
Steve

One thing, while over-focusing on the competition can lead to missed opportunities, over the years I’ve seen too many companies simply ignoring the competition. In doing so, they tend to assume their products are unique and fail to spend the time differentiating themselves in the market. The result? They fall into a sea of sameness and can’t understand why their customers aren’t paying them any attention.

One I’d add: the biggest mistake I see B2B companies make is assuming their customers care. For the most part, they don’t. There’s a common perception that customers spend all their time thinking about a new ERP system or logistics contract or toner refills. If these customers spend a fraction of their busy days thinking about any of these things, you’re lucky. So companies need to try to expand this time and ensure they are in the picture for the moments that count.

Best practices make things perfect

I definitely hear more people say they are annoyed by retargeting, in part because it is now so effective and, like your experience, the only way to scale it is to serve even more ads to each person.

Make certain you understand how your provider caps frequency, is it for each “campaign” (ie if you have different messages triggered from different pages), is it by size, or is it really overall across all of your retargeting. Each provider is a bit different.

This post might be helpful as well: http://b2bdigital.net/2011/12/08/retargeting-how-to/