15 People Every B2B Marketer Should Follow On Twitter

B2B Marketers: Follow These 15 People On TwitterAs a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere.

But what about those hidden gems, the people that don’t post frequently, will still have a conversation and don’t seem to always share the same thing or spout the same idea? They will add the variety and perspective your Twitter stream just may be missing.

Here are 15 hidden gems B2B marketers should be following. They cross a range of topics, but all focus on B2B directly or add perspectives I’ve consistently found valuable for B2B. Nearly all of them will engage in a discussion on Twitter and not just broadcast the same links you already see from everyone else.

Oh, and the bounding criteria in making this list: all have less than 1,500 followers (no one playing follow games here) and none of them post more than 8 times per day on average, most are far less. In other words, you can follow every single one and they won’t overwhelm your stream.

Maureen Blandford @MaureenB2B
Championing efficacious sales support & marketing for B2Bs – figurative middleware for B2B Sales & Marketing Alignment. If I’m not here, you can find me on G+

Ryan Skinner @rskin11
Writer. Producer. Researcher. Ideas guy. Accounts @ Velocity Partners. Oh, and an ex-pat Yank. Running full tilt for the goal-line.

Julie Schwartz @julieitsma
As senior VP of research and thought leadership for ITSMA, I research, write about and consult on the latest trends in B2B marketing.

Sam Melnick @SamMelnick
Digital Marketer | New Tech Curious | Marketing Best Practices & Trends | IDC CMO Advisory Service | Love Boston sports, good food, & delicious beers.

Erin Estep @eeestep
Analyst & Service Director, Strategic Communications Management | Dog Enthusiast | Comedy Consumer | Literary Junkie

Emily R. Coleman @e_r_coleman
President of Competitive Advantage Marketing Inc, which extends companies’ marketing reach and revenue streams.

Dara Schulenberg @dschulenberg
B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media

Ross Graber @RossGraber
B2B Marketer and SiriusDecisions analyst. I help marketers working on measurement, reporting, data and accountability.

Rick Segal @MrBtoB
President Worldwide, gyro, Advisor to Forbes for its CMO Practice (Opinions my own)

Kenny Madden @kennymadden1973
sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer

Scott Vaughn @ScottAVaughan
CMO and data-driven revenue marketing pro; learn and share with smart people with insightful or saracastic takes; appreciate sports, music and beach life.

Damian Corbet @SocialDamian
Questioning perceived wisdom about social media and our digital future.

Jason Hekl @the_hekler
Research Director at SiriusDecisions. Advocate for the DIY marketer, early adopter of marketing automation technology, believer in b-to-b marketing.

Jennifer Beever @cmo4hire
B2B CMO for Hire, Marketing Consultant for technology, manufacturing co’s that want to grow faster. B2B Marketing Traction blog. Lifetime learner, adventurer.

Russ Glass @glassruss
Founder and CEO of @bizo. New media entrepreneur, Duke fan, Mediocre Twitter-er.

Your Turn

A list of hidden gems is, nearly by definition, always going to be incomplete. Who would you add to the list? Share your recommendation in the comments below or with me on Twitter (@wittlake).

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  • ShellyKramer

    Great list, Eric. I know many of these people and you’re right …. they are awesome :))

    • Thanks Shelly!!

      • kenny madden

        Ok all added to my special Marketing list stream on twitter. again thanks for including a little working class git from Essex UK ๐Ÿ™‚ and honoury Texan.

  • Thank you, Eric.

    • Thank you for all the insightful comments you have added, both here and on Twitter, over the last year!

  • I’m biased as her colleague but Ann Handley (@MarketingProfs) should be on this list. She has 164k followers and is highly regarded as a b2b marketing thought leader.

  • Sorry #fail on my part for not reading all the way to the end and your rule about follower-count. Nix my last post! ๐Ÿ™‚

    • LOL! If you get 163k+ people to unfollow her today, I’ll even modify the list just for Ann Handley. I definitely think highly of Ann, I wanted to highlight people here that aren’t as widely recognized or followed.

  • Truly humbled to be included on the list and in such highly esteemed company! Thanks for continuing to advance our discipline, asking the ‘right’ questions and being focused on delivering ‘real’ business value!

  • kenny madden

    wow . Thanks

  • We are a bunch of Australian b2b marketers and love that you created this list of hidden gems! Thanks for sharing. Brand chemistry.

  • Wow. I’m flattered to be included in this company. Thanks, Eric. Some people I like who might fit in your group:

    @12thday – Jason Ball: Part-time colleague and entrepreneur with tons of experience and insight into the B2B game

    @nstoneman – Neil Stoneman: Another colleague. Very, very informed B2B marketer with a smart take on the key issues

    @adriasaracino – Adria Saracino: Not necessarily B2B only, but a great source on content marketing (the killer app for B2B marketing)

    @mcguiredavid – David McGuire: Sometimes tweets a little too frequently for your criteria, but averaged out I think he fits (and good content, too)

    @mbwesson – Marc Wesson: Pardot marketer who clearly loves learning, and sharing what he learns, about B2B marketing

    @rogerwarner – Roger Warner: OK, he’s just north of 1500 followers, but still a hidden gem in most books

    • Ryan, thanks for the additions. Providing something valuable and unexpected, proof (again) you belong on this list!

  • Kelly Conette

    Do you know any that are specifically SEO?

    • Kelly, no one comes to mind that specifically meets the criteria here (less than 1,500 followers and relatively low volume). However, there are quite a few folks that are great to follow for SEO and search engine marketing. If you aren’t following anyone yet, start with Danny Sullivan and Rand Fishkin. Also check out inbound.org, the community there tends to highlight good SEO content.

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