As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere.
But what about those hidden gems, the people that don’t post frequently, will still have a conversation and don’t seem to always share the same thing or spout the same idea? They will add the variety and perspective your Twitter stream just may be missing.
Here are 15 hidden gems B2B marketers should be following. They cross a range of topics, but all focus on B2B directly or add perspectives I’ve consistently found valuable for B2B. Nearly all of them will engage in a discussion on Twitter and not just broadcast the same links you already see from everyone else.
Oh, and the bounding criteria in making this list: all have less than 1,500 followers (no one playing follow games here) and none of them post more than 8 times per day on average, most are far less. In other words, you can follow every single one and they won’t overwhelm your stream.
Maureen Blandford @MaureenB2B
Championing efficacious sales support & marketing for B2Bs – figurative middleware for B2B Sales & Marketing Alignment. If I’m not here, you can find me on G+
Ryan Skinner @rskin11
Writer. Producer. Researcher. Ideas guy. Accounts @ Velocity Partners. Oh, and an ex-pat Yank. Running full tilt for the goal-line.
Julie Schwartz @julieitsma
As senior VP of research and thought leadership for ITSMA, I research, write about and consult on the latest trends in B2B marketing.
Sam Melnick @SamMelnick
Digital Marketer | New Tech Curious | Marketing Best Practices & Trends | IDC CMO Advisory Service | Love Boston sports, good food, & delicious beers.
Erin Estep @eeestep
Analyst & Service Director, Strategic Communications Management | Dog Enthusiast | Comedy Consumer | Literary Junkie
Emily R. Coleman @e_r_coleman
President of Competitive Advantage Marketing Inc, which extends companies’ marketing reach and revenue streams.
Dara Schulenberg @dschulenberg
B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media
Ross Graber @RossGraber
B2B Marketer and SiriusDecisions analyst. I help marketers working on measurement, reporting, data and accountability.
Rick Segal @MrBtoB
President Worldwide, gyro, Advisor to Forbes for its CMO Practice (Opinions my own)
Kenny Madden @kennymadden1973
sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer
Scott Vaughn @ScottAVaughan
CMO and data-driven revenue marketing pro; learn and share with smart people with insightful or saracastic takes; appreciate sports, music and beach life.
Damian Corbet @SocialDamian
Questioning perceived wisdom about social media and our digital future.
Jason Hekl @the_hekler
Research Director at SiriusDecisions. Advocate for the DIY marketer, early adopter of marketing automation technology, believer in b-to-b marketing.
Jennifer Beever @cmo4hire
B2B CMO for Hire, Marketing Consultant for technology, manufacturing co’s that want to grow faster. B2B Marketing Traction blog. Lifetime learner, adventurer.
Russ Glass @glassruss
Founder and CEO of @bizo. New media entrepreneur, Duke fan, Mediocre Twitter-er.
A list of hidden gems is, nearly by definition, always going to be incomplete. Who would you add to the list? Share your recommendation in the comments below or with me on Twitter (@wittlake).
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