What, it’s changing? Quick, call it dead! Write an article about how social media is killing advertising!
Advertising is Dead. SEO is Dead. Television is Dead. Magazines are Dead. Newspapers are Dead. Websites are Dead. Agencies are Dead. Media companies are Dead.
Did TV kill radio? After more than 50 years, radio is still here. Like everything else, it has changed. Like everything else in marketing, it lives on.
See the pattern here? Most marketers want everything around them to be dead. But the only thing dead in marketing are marketers.
You see them all around. Marketers wandering the halls and invading meeting rooms. Look closely and you will see that 4 out of 5 of them are zombies. Here are three traits to look for.
1. Marketers Blindly Follow
They adopt the industry buzzwords and borrow “best practices” from those around them. They look to what everyone else is doing so they can copy it.
It might sound smart, but does it sound like everyone else too?
2. Marketers Repeat Over And Over Again.
Zombies do the same thing over and over again. Marketers do the same thing over and over, and over and over, again.
It worked 20 years ago (maybe when you were still one of the one-in-five living marketers), that doesn’t mean it will work now.
3. Marketers Want Everything Else To Be Like Them: Dead
As soon as an aspect of marketing has established that it has life, they attack, declaring it dead. Killed by an upstart with so little life force that it isn’t a threat (yet).
As final proof, I submit the following Social Media Zombie infographic. Everyone else is creating infographics, so the folks at Confused.com, purveyors of discount car insurance, apparently decided an infographic about social media zombies would help them sell more car insurance. This definitely should be included in the list of infographic mistakes marketers make.
Brought to you by Confused.com – You could save on your car insurance at Confused.com
Yes, this is a rant. No, I don’t believe most marketers are zombies, but I do believe they act like it.
What other signs of zombie marketers do you see? The comments are yours.
Zombie by KellBailey on Flickr
Zombie Hand and Card by Kittisak / FreeDigitalPhotos.net // modified by author