The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation.
Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively?
These are some of the questions we tackled on B2Bchat on February 8, 2012, and I had the privledge of moderating the discussion on Twitter.
As always, there were some great insights shared during the chat. Here are my key takeaways from the discussion.
- Most corporate sites serve too many masters to effectively serve as the demand generation hub.
- Demand generation is too focused on lead capture and not focused enough on meeting the needs of their audience.
- As the focus on inbound marketing increases, having corporate sites play a bigger role in demand generation is a key challenge.
Highlights from the Twitter chat are below, or you can view the summary here on Storify.
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Add your own reaction to any of the statement in the comments below and join us for future #B2Bchat discussions!
Are you a B2B marketer or interested in B2B marketing? Join #B2Bchat on Twitter, every Thursday at 8:00 PM Eastern time, follow @B2B_chat for more information on the discussion each week.