In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion.
Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.
Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.
Note to self: It’s not going away so you need to learn more about Google+, Tumblr, Signal and Pinterest.#b2bchat
— Billy Mitchell (@billymitchell1) January 13, 2012
Highlights from the Twitter chat along with my comments on elements of the discussion are below, or you can view the summary here on Storify.
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