B2B Social Media Opportunities [#B2Bchat Recap]

Join #B2BChat on Twitter every Thursday at 8:00 PM EasternIn our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion.

Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.

Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.

Highlights from the Twitter chat along with my comments on elements of the discussion are below, or you can view the summary here on Storify.

Join the Discussion

Add your own answer or additional thoughts to any of the questions in the comments below and join us for future #B2Bchat discussions!

Are you a B2B marketer or interested in B2B marketing? Join #B2Bchat on Twitter, every Thursday at 8:00 PM Eastern time, follow @B2B_chat for more information on the discussion each week.


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About Eric Wittlake

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs at Babcock & Jenkins. You can connect with me on Twitter at @wittlake or in the comments here on my B2B Digital Marketing blog.