B2B Marketing Metrics [#B2Bchat Recap]

Join #B2BChat on Twitter every Thursday at 8:00 PM EasternWhat are B2B marketers biggest measurement challenges? How do they effectively communicate results within the organization? What are the trends they are looking towards in 2012?

We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. Highlights from the discussion along with additional commentary on each question is below.

You can also view the summary on Storify. If you prefer, a full transcript of the chat, with only personal banter removed and no additional commentary, has been published as a longer transcript on Storify.

Join the Discussion

You can join #B2Bchat on Twitter on Thursday at 8:00 PM Eastern, follow @b2b_chat for updates on chat topics each week. You can also join the #B2Bchat group on LinkedIn as well!

Add your own view to this discussion in the comments below.


I hope you will join #B2Bchat for our weekly discussion on Twitter.

Get every post delivered directly to your inbox.

Your email address will not be shared or sold. I hate spam too.