Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam.

Triberr is a polarizing platform and automatic tweeting is Triberr’s lightning rod feature. Proponents applaud the easy exposure and traffic, detractors point to lower quality content being broadly shared and higher sharing volume. (For a great balanced review of Triberr, see Neal Schaffer’s (@nealschaffer) Review of Triberr.)

This week, it could have changed. On November 1, Triberr removed automatic tweeting. However, for all the discussion Triberr has created in the past, the silence that has followed has been deafening. No one is talking about the change and Triberr’s detractors are not even aware of it. [Disclaimer: Yes, this change improved my opinion of Triberr.]

Dino Dogan (@dino_dogan) and Dan Cristo (@dancristo), the founders of Triberr, have marketed it brilliantly through the passionate supporters they have won. However, many of those supporters were drawn to a lightening rod feature that is no longer available. These supporters are not going to get the new story out.

Here is what I believe Triberr needs to do now to build on this week’s improvement.

Get the Story Out

Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date. It is time to tell the story about how this change improves Triberr.

Dan and Dino can use their privileged position as Triberr founders to help distribute their story through Triberr. Passionate supporters are not passionate about this change, Dan and Dino will need to do more of the work this time.

Offer Proof

Triberr’s history over the last six months has won them fans and detractors. If this is going to be a turning point for Triberr that allows them to win over detractors, the story needs to show their commitment. Here are places the change should be reflected:

  • Product Roadmap: The roadmap should reinforce Triberr is more than a way to syndicate your content through other people. For example, it needs to be easier to edit tweets and control the final tweet.
  • Positioning: “The Reach Multiplier” position is about about broadcasting, Triberr needs to reposition themselves, likely in content curation or social media management.
  • Social Media Integration: Today, Triberr has built a social media island. Tweets are sent through Triberr and cannot be easily managed along with the rest of your social media activity. Kristi Hines (@kikolani) has manually done some of this, explained in one of the best How I Use Triberr posts I have seen, but it needs to be far easier to do.

This is potentially a big change, and watching this unfold may be a very interesting case study of how a product moves from a niche position to mainstream.

Thanks to Susie Parker (@susie_parker) for encouraging me to write this post earlier this week. Update: Susie posted Why Triberr Needs to Carpe Diem with some great thoughts on Triberr.

Your Turn

Does removing automation change your opinion of Triberr? Are there other changes you believe Triberr needs to make? Share your views in the comments below (I’m sure Dan or Dino will take note) with with me on Twitter (@wittlake).

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  • http://triberr.com Dan Cristo
    • http://B2BDigital.net Eric Wittlake

      Good info, thanks for sharing. Wow, only two hours after I posted, that is one impressive turn time! :-)

  • http://diyblogger.net Dino Dogan (@dino_dogan)

    You have no idea how much we agree :-)

    We’ll have a facebook party mid November to announce the platform roadmap…new features have already been rolled out as you noticed.

    Our responsibility is to our members first and we are having a lively discussion inside Bonfires.

    One thing that Triberr has done -and totally inadvertently- is that we’ve managed to move the interaction and blogger engagement from twitter and facebook to the bowels of Triberr Bonfires :-)

    So, we’re talking to our members directly and they are in the know. As for the outsiders, Dan and I are open for discussion with any social media types that want to talk to us, all they have to do is ask :-)

    • http://B2BDigital.net Eric Wittlake

      Dino, good to hear. :-)

      Up until know, Bonfires have been a great way to get the word out, as they have rallied your supporters. I hope you will do more in the next few weeks to take advantage of this change, spreading the word so people who have written Triberr off are willing to reconsider it. Right now, to your last point, most that have written Triberr off simply will not ask.

      Looking forward to learning more about the upcoming features!

  • http://brianvickery.com Brian Vickery

    I always vet the messages anyway, so I’m OK with the manual process. Those tweets represent your personal/corporate brand, so you better know what you are sending out ;). I also like to read and give some karma love or Favorite for StumbleUpon.

    I appreciate Triberr, and I am a relatively new addition primarily through another very engaged tribe: 12Most.

    • http://B2BDigital.net Eric Wittlake

      Brian, glad to hear that you care about what you send. Many that use Triberr do, but I think some people feel that the benefit is worth the cost of sharing things they wouldn’t normally share. Hopefully this change will raise the quality of what we all share.

  • http://www.writingVA.com Mary H. Ruth

    Nope, you haven’t convinced me. I definitely joined Triberr in the hope of greater exposure for my blog, and this change is a likely deal-breaker for me. I don’t understand everyone’s distaste for this basic premise of the Triberr product. But note: I joined a five-member tribe. No 50 blogs to keep up with every day for me. The Triberr idea works beautifully for tiny groups because you can seriously vet the authors and know whether or not you can endorse them on the general level. No, I did not read all the posts I re-tweeted. But I knew I could trust their authors. What’s more, I do not need dozens of re-tweets; just five is fine. I’m a solopreneur, and this boost was plenty.

    As so often is the case, it’s when big business, or simply wild-eyed greedy people get involved, looking for quantity over quality, that the game get ruined for everybody.

    • http://B2BDigital.net Eric Wittlake

      Mary, if there are only five members, why is this change such a problem? Do you not believe those other members will take the time to review and approve a handful of posts?

      I completely hear you, big business, and the rules and regulations that come with it, often end up hurting small businesses. In this case, I don’t see the potential for a problem, but maybe I will see the challenges once we get a few weeks into this change.

  • http://www.profkrg.com Prof KRG

    I missed the announcement of the change. However, I’ve had my tribe set on manual for awhile, even though I do tweet most of their content. The reason is that I feel that the content I tweet is part of the educational process for my students. I want to make sure to tweet only items that fit my “market,” and only those items that I deem of good quality to their learning experience. I think this probably is the original intent of Triber; it’s for building communities of those people with like-minded goals. The whole idea of building huge groups and just auto tweeting their crap is useless. I’m sorry that Twitter played “big brother” on this one, but they probably got involved because people weren’t using the tool responsibly.

    Thanks for this great, informative post!

    • http://B2BDigital.net Eric Wittlake

      Glad to hear it! I have used manual for quite some time and feel the same way. I’m hoping this change improves the experience for (nearly) everyone.

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